Reports in the US media suggest that Chrysler is considering a nationwide discount promotion to match a similar one by General Motors Corp. that extends employee discounts to ordinary customers, according to a published report.

Chrysler told leaders of its national dealer council that it could implement an employee-pricing program as early as July 6, but wouldn't make a final decision until it knows whether GM will extend its promotion through July, The Detroit News reported this week, citing "sources familiar with the matter."

Motor Trend said that Chrysler spokesman Jason Vines would not confirm the report, but said the company has been talking continuously with dealers about what it can do to counteract GM's program and remain competitive.

"We're contemplating everything right now. Do you go that route, do you do something else, do you do something more?" Vines said Wednesday, adding the company expects to make an announcement Friday or early next week.

According to the Detroit News, GM's top sales analyst, Paul Ballew, said this week the GM employee promotion could lead GM to an all-time monthly record for truck sales.
While overall industry sales are down 1 percent, Chrysler's 2005 sales are up 4.4 percent and its U.S. market share has reached 14 percent, according to Autodata Corp.
But GM's latest program could draw buyers when Chrysler is banking on ending the year with bigger sales and market share gains with new vehicles such as the 2006 Dodge Charger sedan and the upcoming Jeep Commander SUV.