THE WEEK THAT WAS: Chrysler launches new truck on the hoof
This week started, of course, with the Detroit show and Chrysler grabbed all the initial ink by launching its new Ram pickup truck line with the help of 120 Texas longhorn cattle paraded down the main street of the motor city. True, not all the cattle behaved impeccably but the automaker was rewarded with loads of TV, print and blog coverage.
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