New incentives were announced (2/8/00) for Chrysler, Jeep(R), Dodge and Plymouth vehicles, which include consumer cash back and APR financing, and in some cases, both.The new incentives end October 2,2000. "This is a measured response to a rapidly changing marketplace,"said Theodor Cunningham, Executive Vice President of Global Sales and Marketing. "It is very competitive out there, and we are moving forward quickly with an aggressive plan."