USA: Chrysler announces new deal for dealers
The first part of the plan calls for a Market Share Allowance, an incentive programme for dealers based on their number of new vehicle sales.
Under the new plan, Chrysler Group will set sales objectives for each dealer every month, and dealers will be rewarded for meeting or exceeding these goals. The stair-step program ranges from no payment per vehicle if dealers reach less than 75 percent of their target, all the way to tripling the amount of money they currently receive for each vehicle sold when hitting 110 percent of their sales objective.
"This is another part of our turnaround plan, but what makes this one truly unique is that we are not just cutting costs, but we are increasing revenues as well," said MacDonald.
In order to fund the new program, Chrysler Group will pass reimbursements for petrol in new vehicles on to dealers, streamline the time-table for dealer preparation of new vehicles, adjust the reimbursement formula that dealer associations receive for local advertising, decrease option margins by three percent, and eliminate an allowance fund for technology.
"We are hopeful that this becomes a win-win situation for all of us by increasing our revenues at the same time we are decreasing costs," said MacDonald. "It just makes sense in our current business environment."