CHINA: Chinese Rover becomes 'Roewe'
Foiled from using the Rover brand name by Ford exercising its right-of-refusal and snapping it up to shelve, (officially 'protecting' the Land Rover brand), MG Rover technology owner Shanghai Automotive Industry Corp (SAIC) has opted for 'Roewe' - which reportedly means 'honour and prestige' in Chinese - as its new brand name.
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