USA: Chevrolet to launch Daewoo-built model line in Europe from January
General Motors brand Chevrolet will launch a new range of Daewoo-built small, compact and midsize vehicles throughout Europe from January 2005.
Initially the vehicles will be sourced from South Korea factories, but additional models will later be introduced from other GM plants world-wide.
"This reflects GM's strategy to increasingly position Chevrolet as its affordable entry-level brand for developed markets, and a volume mainstream brand for emerging markets," GM said in a statement.
Chevrolet-branded cars built by GM Daewoo are already sold in several markets in Central and Eastern Europe, in North and South America, in several Asian markets and South Africa and GM claims sales have exceeded expectations.
GM has so far invested $US1.5 billion in the South Korean design, engineering and manufacturing facilities. At the Paris motor show, the S3X concept car will preview the first diesel-powered Chevrolet to be launched in Europe.
The new Chevrolet Europe organisation has been formed from the current European GM Daewoo distribution and servicing network. Chevrolet will offer its customers a pan-European network of over 1,800 outlets. Existing Daewoo owners will get the same warranty terms and their vehicles will be serviced at the same retailers and service outlets selling the new Chevrolet line-up.
The new organisation will be merged with the overall GM Europe sales, marketing & after sales organisation.
Jonathan Browning, GM Europe head of sales, said: "Chevrolet has a global presence in more than 70 countries with sales last year of over 3.6 million vehicles. The new range of cars will provide the affordable entry brand in GM's new European product strategy."
The current line-up of North American built Chevrolets is already sold in all EU countries, along with Switzerland and Norway . Distribution of the Chevrolet Trailblazer, Trans Sport and Tahoe will remain the sole responsibility of GM's partner, the Kroymans Corporation, based in The Netherlands, which recently took over European distribution of Cadillac from GM itself.
This year sees a record number of new models - not mere facelifts - destined for UK showrooms. For carmakers, it should give a boost to flagging sales on the back of increased use of platform sharing....
Was John DeLorean as bad as many said he was? Or as good? A man who knew him attempts a summing-up of a brilliant and controversial motor industry executive and entrepreneur. By Karl Ludvigsen...
Japan's vehicle manufacturers are experiencing a sharp slowdown in earnings growth in the current fiscal year due to adverse currency valuations, rising raw material and energy costs and higher intere...
In a move to link General Motors and its vehicle brands more closely, GM has announced that its corporate emblem will begin appearing on all recently-introduced and all-new 2006-model vehicles produce...
General Motors on Thursday reportedly said it would stop advertising in the Los Angeles Times because of concerns over "factual errors and misrepresentations" in newspaper articles....
Two General Motors pickup trucks, the Chevrolet Silverado and GMC Sierra, fared the worst in a new batch of government crash tests of 2005 pickups, the government said, according to the Associated Pre...
General Motors on Wednesday announced it will invest more than $US100 million in its Struandale, South Africa, plant to assemble the Hummer H3 SUV....
General Motors in the US has reintroduced its Hot Button marketing promotion, which runs from April 11 to May 31....
- THE WEEK THAT WAS: The bubble car returns
- PRODUCT EYE: Audi RS Q3
- Management briefing: UK engine manufacturing (1)
- COMMENT: PSA's Tavares plots turnaround
- COMMENT: Nissan looks for top UEFA bang for buck
- The bubble car is back, fit for the 21st century
- PSA issues new business plan
- GM furloughs two engineers in recall probe
- NYIAS DEBUTS: Infiniti Q70 long wheelbase
- BEIJING DEBUTS: JAC EC-9 concept
- Jaguar Land Rover: Providing remarkable growth throughout the economic downturn
- PLDB - vehicle cycle plan database (annual subscription)
- Plunkett's Automobile Industry Almanac 2014: Automobile Industry Market Research, Statistics, Trends & Leading Companies
- Ford Motor Company - Strategy and SWOT Report
- Global light vehicle materials market 2008 to 2028