DETROIT SHOW: Chevrolet paints target around millennials
Author: Graeme Roberts | 10 January 2012
General Motors' Chevrolet division is taking a completely new approach to marketing the brand to young buyers aged 18-30 - the 'millennials'. Two concept coupes unveiled here in Detroit are the first results of a new strategy in which youthful potential buyers are invited to be part of the design process and advertising is heavily skewed towards social media.
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