CHINA: Chery reorganises models into four series
Chery Automobile has divided its models into four series, Arrizo, Fulwin, QQ and Tiggo, as part of a brand reorganisation.
Each of the four series will target different market segments, reports Beijing News.
The Arrizo series will include different compact, subcompact and midsize models. The Fulwin series will include compact and midsize models that target families. The QQ series will feature subcompact models aimed at younger customers. Chery will continue to market the Tiggo SUV under that name, and may sell the mass production version of the β5 concept alongside it.
Certain reports say Chery may even announce a minivan series later, in addition to the four series.