CHINA: Chery JV plans Mini Moke revival
By Graeme Roberts | 10 December 2012
Jaguar Land Rover's Chinese joint venture partner Chery has established another JV to revive the British Leyland Mini Moke.
The new 'Classic Moke' will initially be launched in Australia, Thailand, and the Caribbean region.
The JV with Chery's Sicar Automotive Engineering subsidiary and Moke International will initially produce the vehicle at a rate of 1,000 a year but the target is 1,000 units a month after three years once additional markets throughout South America are added.
The revived Moke will have a better engine, braking and safety equipment than the Alec Issigonis designed Mini-based original launched in the early 1960s.
The Moke was originally planned as a lightweight military vehicle and, from 1964, versions were offered first to the public in Britain under the official names Austin Moke and Morris Moke. In 1966 the first Mokes were produced by Leyland Australia and sold as the BMC Mini Moke.
In 1977 the Californian Moke was launched in Australia with additional features such as 'roo bars', spoked wheels and improved seating. In 1983 production moved to Portugal, ending in 1992.
This year, Sicar Engineering and Moke International started re-engineering the model with nine inch front disc brakes, three-point seat belts, modern suspension, a fuel injected engine and rust-proofed body. There are also plans for an electric eMoke.
Sectors: Emerging markets, Vehicle manufacturers, Vehicle product & design
Companies: Chery, Jaguar, Land Rover
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