COMMENT: Volkswagen: changing the habits of a lifetime
Volkswagen has boosted incentive offers in an effort to revive flagging US sales. The German carmaker recently decided to go against its principles, using increased customer incentives to kick start moribund sales in the US. The move may work as a stop-gap measure to bolster sales until new models reach the market. However, manufacturers need to implement new strategies to give the US market long-term credibility.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable