USA: Carabunga.com's `e-ROAD' Maps an Automotive Dealer's Marketing Route
e-ROAD Will Add Marketing Value to a Dealer's Customer Database Carabunga.com, a wholly-owned subsidiary of Newgen Results Corporation (NASDAQ: NWGN), today announced the implementation of a new, sophisticated data/marketing analysis process that will provide automotive dealers with a map of their customer base. Dubbed `e-ROAD,' the tool will allow a dealer to access a database online to create one seamless tool for identifying a customer or group of customers and build predictive models to improve sales.
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