USA: Car Buyers Say Newspapers Are the Most Helpful Info Source, According to Results of New NAA Report
Consumers looking to buy or lease a new vehicle find newspapers to be the most helpful information source for deciding which dealer to buy from and which model to purchase, according to a new national survey from the Newspaper Association of America. The study, "How New Vehicle Buyers use the Media to Help Them Decide," found that well over half (56 percent) of those surveyed said newspapers were the most helpful source when deciding which dealership to visit. That was considerably more than the number-two response, television, which was cited by only 15 percent of respondents. Slightly more than one in 10 (12 percent) said the Internet helped them select a dealer.
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