Tom Anliker, managing director of Chevrolet Suisse, will become managing director of Cadillac Europe on 1 January 2013, replacing Wolfgang Schubert who is retiring.

Anliker will report to Susan Docherty who heads Chevrolet and Cadillac Europe.

"We are pleased to have a seasoned GM executive taking over Cadillac's European operations at a crucial time," said Docherty. "Tom brings with him a wealth of experience from various positions he held at GM in Europe and overseas."

Cadillac is launching its new ATS and is hopes to expand sales in Europe.

Schubert was executive brand director for Cadillac Europe from 2006 and managing director since 2010. Before that he held various executive positions in Europe. Like Anliker, he joined GM in 1989.