EXCLUSIVE: GERMANY: Cadillac and Saab to integrate European dealers
Three of four new Cadillac models planned for launch in the next 18 months will be sold throughout Europe by a combined Saab-Cadillac dealer network, Cadillac General Manager Mark LaNeve confirmed today at the Frankfurt Motor Show, writes just-auto.com deputy editor Graeme Roberts. "We will have one team responsible for both Saab and Cadillac in Europe," LaNeve said. "This team will have overall responsibility for retail strategy... including developing our franchise system, marketing activities establishing the appropriate retail environment, training dealership personnel and integratation of sales company activities."
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