USA: Buyers see steel wheels stronger, safer than alloy - survey
Car buyers perceive styled steel wheels as stronger and safer than styled aluminum wheels, concluded a study sponsored by the American Iron and Steel Institute (AISI). The study, conducted during November/December 2000 by market researcher Burke, suggests that vehicle makers who replace aluminum wheels with styled steel wheels in upgrade packages would maintain option package demand and revenue.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable