Bridgestone Canada says it is expanding its passenger and light truck tyre manufacturing facility in Joliette, Quebec, as part of a five-year investment that could total upwards of CA$300 million (US$221m).

The multi-phase expansion of the facility is expected to break ground in 2016 and will help the plant meet market demand by producing larger diameter tyres for pick-up trucks and SUVs.

New equipment will be phased in during a five-year period, with the overall project increasing plant capacity by 3,000 tyres per day to bring daily production to 20,000 by 2023. 

"Our investment in updated equipment and improved manufacturing processes reflects our ongoing commitment to identifying new, cost-effective and innovative ways to serve consumers, dealers and original equipment manufacturers," said Joliette plant manager, Robert Verreault.

"Canada continues to represent an important market for our company and this investment represents a tremendous opportunity for Bridgestone, Joliette, the Lanaudiere region and the North American markets by enhancing the long-term viability of this facility."

The Joliette facility produced its 150 millionth tyre in 2014 and is the largest private employer in the Lanaudiere region of Quebec.

The investment comes as the facility celebrates the 50th anniversary of its opening in 2016.