USA: BMW to boost demand, maintain resale, by limiting 2003 Mini volume - report
BMW plans to limit US sales of its UK-built Mini small cars to about 24,000 next year to spur demand and keep resale values high, an executive for the brand said, according to Bloomberg News. The brand's US general manager Jack Pitney told Bloomberg that BMW expects to sell about 22,000 Mini Coopers in the US this year, after they debuted at the end of March.
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