German auto-maker BMW has decided not to create an internet-based consumer sales channel, instead opting to launch a business-to-business (b2b) web service, writes the UK's Daily Telegraph (20/11/00). According to the newspaper, this web service trial - to be tested in the UK next year - will see BMW's British staff alongside corporate customers buy their company cars on the new web site, expected to go by the name of BMWdirect.com.
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