GERMANY: BMW group books record sales in 2012
- Group sells 1,845,186 vehicles worldwide, up 10.6% year on year
- Also record year for all three brands
- Aiming for more growth this year
Sales and marketing chief Ian Robertson: "2012 was a very successful year for us."
December sales rose 14.8% to 181,571 units.
Sales and marketing chief Ian Robertson said: "2012 was a very successful year for us. The BMW group achieved its best ever sales result for the second year in a row and expanded its lead in the premium segment. Our success can be attributed to our attractive model portfolio, the strength of our premium brands, as well as a strategy of balanced sales across all continents.
"We enter the new year with positive momentum and despite the prevailing headwinds in some markets, we aim to achieve another record year in sales in 2013. This year marks the beginning of a new era for the [group] as we launch the all-electric BMW i3 towards the end of the year."
BMW brand sales sales rose 11.6% last year to a record 1,540,085 vehicles. December sales were up 18.8% to 152,286. Sales of the redesigned 1 series rose 28.6% in 2012 while X1 small SUV volume was up 16.9% to 147,776. The brand's signature car, the 3 Series sedan redesigned just over a year ago led its segment globally with 294,039 deliveries, up 22.4% while overall 3 Series sales rose 5.8% to 406,752.
X3 volume was up 27.1% to 149,853 units.
Global sales at MINI rose 5.8% to 301,526 though December volume slipped 2.4% to 28,751. The Countryman - contract built by Magna Steyr in Austria - accounted for 102,250 units, up 14.8%. BMW expects more growth following the launch of the three-door Paceman spin-off this coming spring.
The US remained the largest market for MINI, with a record 66,123 cars sold there last year, followed by the UK (50,367).
Rolls-Royce sales reached 3,575, the third consecutive record, after steady expansion of the model line. December deliveires were up 12% to 534.
Despite the challenges in Europe, it remained the group's largest sales region with volume up 0.8% to 864,812 last year. The UK is the biggest RHD maket globally and sales here rose 4.3% to 174,215.
Russian volume climbed 33% to a record 40,144.
Asian sales rose 31.6% last year to 491,512 with mainland China taking 326,444 BMW and MINI cars, up 40.4%.
There was also double-digit growth in South Korea (33,500; +22.3%), the Middle East (21,314; +14.2%) and Japan (56,607; +18.9%).
Americas group sales rose 11.9% to 424,379 with US sales up 13.8% to 347,583 units and BMW top premium brand there.
BMW Group Posts Highest Sales Ever in 2012
MUNICH, January 10, 2013 /PRNewswire/ --
1,845,186 BMW Group Vehicles Sold, an Increase of 10.6%
Record Year for All Three Brands
BMW Group aims for further growth in sales in 2013
The BMW Group achieved its highest ever sales result in 2012, with a total of
1,845,186 BMW, MINI and Rolls-Royce vehicles delivered worldwide. This was an increase of
10.6% over the previous record year in 2011 (1,668,982). All three brands posted record
sales for the whole year and the company strengthened its position as the leading provider
of premium vehicles worldwide.The BMW Group finished the year on a strong note with
181,571 vehicles sold in December, 14.8% higher than in the same month last year (prev.
"2012 was a very successful year for us. The BMW Group achieved its best ever sales
result for the second year in a row and expanded its lead in the premium segment. Our
success can be attributed to our attractive model portfolio, the strength of our premium
brands, as well as a strategy of balanced sales across all continents," said Ian
Robertson, Member of the Board of Management of BMW AG, responsible for Sales and
Marketing BMW. He continued "We enter the new year with positive momentum and despite the
prevailing headwinds in some markets, we aim to achieve another record year in sales in
2013. This year marks the beginning of a new era for the BMW Group, as we launch the
all-electric BMW i3 towards the end of the year."
BMW sales rose 11.6% in 2012 to reach a total of 1,540,085 vehicles, the best sales
level in the history of the brand (prev. yr. 1,380,384). In December, a total of 152,286
vehicles were delivered - an increase of 18.8% (prev. yr. 128,182). One of the
frontrunners in terms of growth was the highly successful BMW 1 Series, with a total of
226,829 vehicles sold in 2012, an increase of 28.6% over the previous year (176,418). The
BMW X1 also continued to report strong gains in 2012 with a total of 147,776 vehicles sold
(+16.9%; prev. yr. 126,429). The BMW 3 Series Sedan claimed the position of segment leader
with 294,039 vehicles delivered, an increase of 22.4% over last year (240,278). Sales of
the BMW 3 Series rose by 5.8% to a total of 406,752 vehicles (prev. yr. 384,464). Demand
for the BMW X3 remained high with sales climbing 27.1% to 149,853 units sold last year
(prev. yr. 117,944). The BMW 5 Series solidified its position as segment leader, with a
total of 337,929 vehicles delivered to customers in 2012 (+9.0%; prev. yr. 310,050).
Strong gains were also achieved by the BMW 6 Series, with 23,193 vehicles delivered to
customers (+146.8; prev. yr. 9,396).
MINI, Rolls-Royce and BMW Motorrad achieved record sales in 2012.
Harald Krueger, Member of the Board of Management of BMW AG, MINI, BMW Motorrad,
Rolls-Royce, Aftersales BMW Group stated, "The sales records for MINI, Rolls-Royce and BMW
Motorrad show that our products and services are fit for the future in the face of
increasingly challenging market conditions, owing to the strength of the brands,
fascinating technology and a globally balanced distribution strategy."
Global sales for MINI reached a new milestone by climbing to a record 301,526 vehicles
in 2012 (+5.8%; prev. yr. 285,060). In December, sales remained around last year's level
with 28,751 vehicles sold (-2.4%; prev. yr. 29,467). The MINI Countryman recorded
double-digit growth, with a total of 102,250 deliveries in 2012 (+14.8%; prev. yr.
89.036). Further momentum for the brand is expected with the launch of the MINI Paceman in
spring this year. The U.S. remains the largest market for MINI, with a record-breaking
66,123 cars sold last year, followed by the U.K. with 50,367.
Rolls-Royce remains the clear market leader in the ultra-luxury-class segment. Sales
for the full year 2012 reached a record sales result of 3,575 motor cars, the highest
annual sales in the 108-year history of Rolls-Royce and the third consecutive record.
Rolls-Royce also reported 534 deliveries in December (+12%). Demand for all Phantom and
Ghost variants was strong. Phantom Series II was unveiled in March at the Geneva Motor
Show to worldwide acclaim and production has been increased at the company's Goodwood
manufacturing plant to cope with customer demand. Bespoke sales in 2012 reached record
With a total of 106,358 motorcycles (+2.0%; prev. yr. 104,286), BMW Motorrad delivered
more vehicles in 2012 than ever before in its nearly 90-year history. In December, 6,069
Motorcycles were delivered worldwide, which reflects an increase of 43.4% over the same
month in 2011 (4,232). Husqvarna delivered 10,751 motorcycles in 2012 (+15.7%; prev. yr.
9,286). December accounted for 1,267 deliveries (-4.7%; 1,330).
The BMW Group underlined its strategy of a balanced distribution of sales worldwide by
achieving growth on all continents in 2012. Despite the challenges in Europe, the BMW
Group increased sales of its vehicles in its largest sales region to 864,812 last year
(+0.8%; prev. yr. 857,792). In the region, the company achieved its best ever sales in the
U.K. with a total of 174,215 vehicles (prev. yr. 167,108; +4.3%) and BMW once again
claimed the title of number one premium brand in the market. BMW Group sales in the
dynamic market of Russia climbed by 33% to a record 40,144 vehicles (prev. yr. 30,167).
In Asia, BMW Group sales soared by 31.6% last year to 491,512 vehicles (prev. yr.
373,613). Mainland China accounted for 326,444 deliveries of BMW and MINI vehicles, an
increase of 40.4% over the previous year (232,586). The BMW Group posted double digit
growth in several other Asian markets including South Korea (33,500; +22.3%), Middle East
(21,314; +14.2%) and Japan (56,607; +18.9%).
In the Americas, the BMW Group also achieved double-digit gains in 2012 with 424,379
vehicles delivered, an increase of 11.9% on the previous year (379,332). In the U.S., BMW
Group sales climbed by 13.8% to 347,583 units (prev. yr. 305,418) and BMW once again
claimed the title of number one premium brand in the U.S.
Sales on the continent of Africa climbed by 14.5% in 2012 to 37,649 units (prev. yr.
32,890) and the region of Oceania increased sales by 8.0% to 23,000 vehicles (prev. yr.
BMW Group sales in/up to December 2012 at a glance
Comp. to Up to/incl. Comp. to
In Dec 2012 prev. yr. Dec 2012 prev. year
BMW Group Automobiles 181,571 +14.8% 1,845,186 +10.6%
BMW 152,286 +18.8% 1,540,085 +11.6%
MINI 28,751 -2.4% 301,526 +5.8%
Rolls-Royce 534 +12.0% 3,575 +1.0%
BMW Motorrad 6,069 +43.4% 106,358 +2.0%
Husqvarna Motorcycles 1,267 -4.7% 10,751 +15.7%
Original source: PR Newswire
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