BMW chooses new national ad agency
BMW North America has picked GSD&M of Austin, Texas, as its new US advertising agency, from four finalists.
The search for a new national ad agency began in July.
GSD&M will work on national broadcast spots and print ads. Publicis and Grey will continue as BMW's regional ad agencies.
GSD&M has helped build brands for companies including Wal Mart, MasterCard and Dreamworks.
Most recently they created a nationally praised campaign for the American Red Cross to help raise money for hurricane relief.