USA: BMW and Microsoft create new digital film series
Microsoft and BMW of North America have announced that they are working together to create the BMW Films Digital Cinema Series. The series is a digital cinema programme that will feature full-length independent films to be projected digitally in commercial theatres nationwide throughout the coming year. In addition, "The Hire," the second series of bmwfilms.com short films, will be exhibited in theatres in conjunction with the full-length film presentations.
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