DETROIT: Ford looks to future after risk-taking pays off: Bill Ford
Ford concedes it took "a lot of risk" in pursuing its own path in the crisis of a few years ago, but insists it is now reaping the rewards.
The US automaker rode out the economic storm without recourse to US government assistance, in contrast to competitors such as General Motors, and, despite travails in Europe, is enjoying a resurgence in its domestic market.
"We took a lot of risk and took on a lot of debt," executive chairman Bill Ford told just-auto on the sidelines of the North American International Auto Show (NAIAS) in Detroit.
"I am looking more to the future than the past."
Ford was speaking as Michigan governor Rick Snyder paid a visit to the manufacturer's vast stand at the show. His political approach to the industry's turnaround has won plaudits from Denso, among others.
"It [turnaround] is very exciting," Snyder told just-auto. "Our role in government is to be a customer service organisation - we are trying to create the environment to create jobs. The auto business will come back into fashion for young people."
"We balance our budget, we are dealing with our deficit, it is about getting a better alignment."
Snyder’s efforts for the automotive business in Michigan were hailed earlier in the day by Denso who lauded his approach to the industry.
"The governor has done a really good job and the first thing he said was 'you are a customer,'" Denso industry relations chief Terry Helgesen just-auto.
"He is there to help serve the people and help business create jobs."
After it looked a bit like just-auto had become part of the global Toyota PR machine last week, this week, for a day or two at least, you could have been forgiven for thinking we had now 'crossed over...
Over 500 vehicles have been updated in our live database of current and future new passenger car product over the past week, and we've added new future models....
The 2013 Goodwood Festival of Speed was held between 11-14 July inclusive, with many vehicles making their global debuts....
Industry production cuts of 1.5m to 2m vehicles in Europe that have occurred or are announced still leave output well above demand, Ford's European chief Stephen Odell said....
Only weeks after launching the new, locally made EcoSport compact crossover in India, Ford has recalled almost 1,000 units to check for a potential problem with the glow plug module used to help start...
Renault might have to be as patient in trying to establish electric cars on the market as Toyota was over the introduction of hybrids, a top executive said....
- ANALYSIS: Will the XE work for Jaguar?
- ANALYSIS: Autonomous cars and interior design
- Williams CEO eyes consultancy business expansion
- VEHICLE ANALYSIS: Celerio and Suzuki's future cars
- THE WEEK THAT WAS: Driving for fun...
- Takata recall widens to 33.8m vehicles in US
- INDIA: Renault reveals US$5,000 Kwid global small
- VW autonomous braking slashes insurance claims
- Marchionne warns of NHTSA action costs results
- THAILAND/AUSTRALIA: Details of next Toyota Hilux