USA: BASF Meets Challenges of Demanding North American, Global Automotive Industry
Anticipates Growth in Automotive Coatings, Plastics BASF Corporation is improving its production efficiency, introducing new, environmentally friendlier products and achieving world-class quality standards required by its automotive industry customers. Senior executives responsible for BASF Coatings and Plastics businesses briefed foreign and domestic media representatives today on BASF's growing involvement with the global automotive industry. The briefing and associated activities were held at the BASF Automotive Campus in Southfield, MI., just west of Detroit, as a prelude to the company's listing Wednesday (June 7) on the New York Stock Exchange.
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