SPAIN: Auris hybrid targets C-segment buyer seeking differentation

Author: Graeme Roberts | 20 May 2010

The launch of the Auris Hybrid here in Europe signals something of a sea change at Toyota. Until now, hybrid has largely been the company's fuel-efficient alternative to diesel but the Auris already offers oil burners - 1.4 (the sole UK choice) and, for other markets across the continent, two two-litre units.

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