USA: Attention Grabbing Images Convey 'Jeep - There's Only One'
DaimlerChrysler Corporation today announces the launch of new 2001 model year advertising for its Jeep(R)brand. The campaign reinforces the brand's legendary four-wheel drive leadership in sport-utility vehicles, building upon the brand's tag line "Jeep -- There's Only One." "The advertising communicates the core values and strengths of the Jeep brand," said Tom Marinelli, Vice President - Chrysler/Jeep Global Brand Center, "much like a picture tells a thousands words -- in a credible, adventurous, unique and attention-grabbing manner."
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