UK: Aston Martin to reveal future models strategy
As well as officially launching the Vulcan, a mid-engined track-only supercar, Aston Martin CEO Andy Palmer will lay out the firm's future strategy at next week's Geneva motor show.
The sports car manufacturer has an aged model range but continues to tweak existing cars to keep sales ticking over. With just 24 units of the Vulcan (pictured) being made, the mid-engined car will no doubt be a sell-out. The 800+hp model will be priced at GBP1.8m (US$2.8m), giving the brand's image a boost at the same time.
Aston Martin's existing model range is as follows:
- DB9 Coupe & Volante (launched in 2004)
- Vantage Coupe (2005)
- Vantage Roadster (2007)
- Rapide S (2010)
- Vanquish (2012)
- Lagonda Taraf (2015)
A new Vantage Coupe - to be a rebodying of the current model - is expected to be launched later this year, though this has not been confirmed, to be followed by a Vantage Roadster and then replacements for the DB9 Coupe and Volante later in 2016. Should there be a successor for the Rapide S, this seems unlikely before 2017 at least. A new Vanquish should also come some time in 2017 or 2018.
The DB9 Coupe's replacement (project code: VH133) is anticipated to be the first model for a new architecture. The car will be powered by a biturbo AMG-Mercedes V8 and should have a nine-speed Mercedes-Benz automatic transmission.
Some of the next DB9's styling was likely previewed by the DB10, a model built specifically for the James Bond film, Spectre. Aston Martin said in December 2014 that it had made 10 DB10s, all to be using for filming.