UK: Apple 'I' - too late and too limited for autos - Frost & Sullivan
Consumer electronics giant Apple has unveiled the new IOS 7 for the automotive industry with notable changes to the interface and improved voice capabilities of personal assistant SIRI. Auto OEMs however, with their respective partners have moved many a mile without the need for Apple's involvement. The announcement may be seen as a phased approach after last year's announcement of SIRI EyesFree by Apple at WWDC.
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