USA: Analysts see good prospects for 'segment-busting' Chrysler Pacific crossover - paper
Industry analysts predict Chrysler's new Pacifica 'crossover', developed in 30 months for about $US1 billion, will sell well, perhaps reversing slumping sales of Chrysler's namesake brand and minivans, the Detroit News reported. The newspaper said that the new Pacificas now rolling off the line at the Chrysler minivan plant in Windsor, Canada, have the challenge of boosting the image of a "tired, middle-class brand" while establishing Chrysler as a force in the growing crossover utility vehicle market.
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