American Isuzu Motors Inc. (AIMI) was awarded national honors for the effectiveness of the company's 1999 SUV advertising campaign. The "Isuzu: No Cars" campaign, created by Goodby, Silverstein & Partners, won the Silver Effie® in the "automobiles/vehicles" category. This combined print and television ad campaign significantly raised consumer awareness of AIMI's exclusive focus on the SUV market -- that AIMI is America's SUV specialist. In addition, the campaign was demonstrably responsible for a notable improvement in consumer attitudes toward Isuzu SUVs in most image categories.