At the 72nd Geneva Motor Show (7th-17th March 2002), DaimlerChrysler's luxury automotive brand 'Maybach' will be appearing in front of an international audience for the first time in more than 60 years. The Maybach brand exhibition will show the brand's heritage, looking at the saloons which, in their day, formed an elite in German automotive manufacturing. The exhibition is designed to raise interest prior to the showing of the new Maybach saloon in the autumn of this year.