What makes a good smart key system? Part 1 – Customer needs

Smart Key systems have now been available for over ten years, yet the industry is still struggling to generate strong customer interest. Drivers who have smart key systems are generally positive towards them and show strong likelihood of choosing a system on their next new car but overall fitment rates remain low. SBD’s three part series, “What makes a good smart key system?” aims to identify best practice features and solutions from the range of systems available in Europe.
“Part 1 - Customer needs” is the first report in this set which specifically focuses on the customer needs and expectations of Smart Key systems. It investigates the features that drivers like and dislike, and looks at reasons why many drivers are not buying smart key systems. Opinions are sourced from SBD’s multi-national end-user surveys and our extensive benchmark testing and Smart Key market research.

1. Executive summary
1.1 Introduction to the report series
1.2 Introduction to this report
1.3 Summary of key points

2. Introduction
2.1 Report structure

3. Selling a smart key system
3.1 Primary benefits and concerns
3.2 Dealerships and information

4. Smart Key system design
4.1 Thatcham requirements summary
4.2 Smart entry
4.2.1 Knowing the vehicle is locked/unlocked
4.2.2 A natural feeling to locking/unlocking the vehicle
4.2.3 A natural feeling to locking/unlocking the trunk
4.2.4 Smart entry recommendations
4.3 Smart start
4.3.1 Automatic key checks
4.3.2 Smart start recommendations
4.4 Emergency procedures
4.4.1. Emergency unlock
4.4.2. Emergency lock
4.4.3 Emergency start
4.4.4 Emergency procedure recommendations

LIST OF FIGURES
Fig 1. SBD recommendations for a good smart key design
Fig 2. Typical technology product life cycle
Fig 3. Customer consideration of smart key system
Fig 4. Customer comments regarding smart key systems
Fig 5. Summary of dealership questioning regarding smart key systems
Fig 6. Summary of Thatcham smart key criteria
Fig 7. Customer preferences for unlock features
Fig 8. Customer preferences for unlock features
Fig 9. Good smart key recommendations
Fig 10. Good smart start recommendations
Fig 11. Customer awareness of emergency keys
Fig 12. Transponder contained emergency key
Fig 13. Good emergency procedure recommendations

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