Opportunities for Foreign Vehicle Oems in South Korea
Report description
Given the implementation of the free trade agreements between South Korea and the EU, and subsequently between South Korea and the US, what do the economic and demographic fundamentals mean for the South Korean vehicle market? And, in particular, where are the best opportunities for import brands?
What this report includes
- Up-to-the minute analysis of the latest trends in the industry
- New product development, forecasts and other themes
- Unique graphics and illustrated case studies
- Most recent brand and company news
- New insight into the size and shape of the market
Why buy this report
- Clear, concise powerpoint format makes it easy to digest
- Leading industry opinion keeps you abreast of latest news and trends
- Forward-looking outlook on a category, market or issue affecting the industry
- Latest five year forecasts assess how the market is predicted to develop
- Understand the competitive environment, the leading players and brands
Table of contents
Introduction
Scope
Key findings
The Outlook for the South Korean Auto Market
South Korea's free trade agreements (FTAs)
South Korea: An export-led economy and net exporter of vehicles
The domestic South Korean market is dwarfed by the EU and US
Economic prosperity has driven rising incomes and auto sales
Vehicle sales and households by income
Passenger car ownership by income decile
The state of the nation in 2012
South Korea's economic prospects
Economy and finance: Implications for automotive demand
Household and vehicle demand outlook
Socio-demographic Drivers
South Korea's rapid urbanisation
Consumer expenditure by region
Male and female employment
Population by income
Smaller households growing in the mix
Societal impact on household profiles
Large households and MPV demand in decline
Opportunities for Foreign Brands
Growth in imports has been gradual…
…but they continue to gain ground
Korean OEM product matrix
Gaps in the market
Import brand penetration: Mobile phones
Import brand penetration: Dishwashers and colour cosmetics
Single-person households, small cars
Fewer children, more premium
Electric vehicles (EV)
Soul to Seoul: opportunities for import brands
Related research categories
By market: South Korea (in Asia)





