Japanese market for smart key systems on domestic vehicles

Japanese consumers are widely recognised as being early adopters of new technology and the Japanese market for smart key systems is no exception. In Japan, smart keys are now offered on all new models with fitment estimated to be ten times higher than in Europe and expected to rise.

Japanese market for smart key systems on domestic vehicles is the latest report in SBD’s ‘World Class’ suite of smart key solutions. The study provides analysis of the fitment strategies of smart key systems for each of the 9 major domestic vehicle manufacturers in Japan, and highlights significant market changes since SBD’s original report was issued in 2005. It describes the systems fitted for each manufacturer and includes optional costs, supplier names and the system features for each model.

This new SBD report will help you to:
• Understand smart key fitment in Japan’s rapidly changing domestic market
• Identify opportunities to capitalise on this mass market
• Plan your smart key strategy to successfully develop products for sale in the Japanese market
• Adapt your current smart key strategy to achieve success in the domestic market in Japan

1. Executive summary
1.1 Introduction
1.2 Conclusions
1.3 Analysis of the research
2. Market overview
2.1 Summary of OEM strategies
2.2 Fitment rates
2.3 Fitment strategies
2.4 Method used to lock the vehicle
2.5 Method used to unlock the vehicle
2.6 Methods used to start the vehicle
2.7 Emergency keys
3. Daihatsu
4. Honda
5. Lexus
6. Mazda
7. Mitsubishi Motors
8. Nissan
9. Subaru
10. Suzuki
11. Toyota
List of figures
Figure 1. Proportion of unlock control methods
Figure 2. Proportion of engine start methods
Figure 3. Overall fitment strategy
Figure 4. Overall fitment strategy (continued)
Figure 5. Fitment strategies of smart key systems
Figure 6. Examples of emergency keys
Figure 7. The smart key styles for Daihatsu Key Free system
Figure 8. New model Daihatsu door handle design with
button lock
Figure 9. Daihatsu smart start controls
Figure 10. Discontinued Smart card key (left) and new keyfob
(right)
Figure 11. Honda lock button positions
Figure 12. Honda smart key steering lock (display model)
Figure 13. Lexus card key (option on LS)
Figure 14. Mazda smart key (keyfob shape)
Figure 15. Mazda lock button positions
Figure 16. Location of Mazda tailgate lock buttons
Figure 17. Mazda Atenza start operation
Figure 18. Mitsubishi smart key (Outlander)
Figure 19. Mitsubishi smart entry button (Outlander)
Figure 20. Nissan Intelligent Key
Figure 21. Nissan lock button positions
Figure 22. Nissan engine start controls
Figure 23. Subaru smart key
Figure 24. Subaru lock button positions
Figure 25. Subaru start button (Impreza)
Figure 26. Suzuki old and new smart key designs
Figure 27. Suzuki engine start controls
Figure 28. Toyota Prius and Vitz keyfobs and Crown “smart
watch”
Figure 29. Toyota lock button position (Land Cruiser)
Figure 30. Toyota push button start (Corolla)

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