Fleet Sales in Spain, 2009

This databook provides key data on fleet sales in Spain, split by car segment and channel, as well as the market shares of leading manufacturers. It also provides figures concerning car parc volume. Data are provided from to 2006 to 2009.

• Spanish fleet sales analysis *Spanish fleet sales market share analysis *Spanish car parc

In 2009, fleet sales in Spain declined at a CAGR of 16.3% over the 2006-09 period. Private sales were the major channel, accounting for 66.7% of the total sales in 2009.

The lower medium segment led the fleet sales accounting for 42% of the total sales. The small and upper medium segments followed, accounting for 29.3% and 14.8% shares of the market respectively in 2009.

• Identify the volume of fleet sales sold through the rental, fleet and retail sectors in Spain *Understand major manufacturer fleet penetration in Spain *Make informed business decisions through an understanding of the overall trends within the market

TABLE OF CONTENTS
Overview
Catalyst
Summary
Introduction
Reasons to purchase
Definitions
Spanish Fleet Sales Analysis
Total fleet sales overview
Total fleet sales by segment
Non-private sales by segment
Non-private sales by sales cycle
Rental sales by segment
Non-private (excluding rental) sales by segment
Private sales by segment
Spanish Fleet Sales Market Share Analysis
Total fleet sales market share by marque
Non-private sales by marque
Rental sales by marque
Non-private (excluding rental) sales by marque
Private sales by marque
Spanish Car Parc
Total car parc
Non-private car parc
Research Methodology
Research process
Specific data point methodology (an example)
Forecast methodology
Appendix
Further reading
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Spanish fleet market, total sales volume by channel, 2006–09
Figure 2: Spanish fleet market, total sales volume by segment, 2006–09
Figure 3: Spanish fleet market, non-private sales volume by segment, 2006–09
Figure 4: Spanish fleet market, non-private sales volume by cycle, 2006–09
Figure 5: Spanish fleet market, rental sales volume by segment, 2006–09
Figure 6: Spanish fleet market, non-private (excluding rental) sales volume by segment, 2006–09
Figure 7: Spanish fleet market, private sales volume by segment, 2006–09
Figure 8: Spanish fleet market, total sales market share (%) by marque, 2009
Figure 9: Spanish fleet market, non-private sales market share (%) by marque, 2009
Figure 10: Spanish fleet market, rental sales market share (%) by marque, 2009
Figure 11: Spanish fleet market, non-private (excluding rental) sales market share (%) by marque, 2009
Figure 12: Spanish fleet market, private sales market share (%) by marque, 2009
Figure 13: Spanish fleet market, total car parc volume, 2006–09
Figure 14: Spanish fleet market, non-private car parc volume, 2006–09
Figure 15: Research process – basic steps
Figure 16: Research methodology

LIST OF TABLES
Table 1: Fleet market, definitions of basic terms
Table 2: Fleet market, definitions of segmentation
Table 3: Spain fleet market, total sales volume by channel, 2006–09
Table 4: Spanish fleet market, total sales volume by segment, 2006–09
Table 5: Spanish fleet market, non-private sales volume by segment, 2006–09
Table 6: Spanish fleet market, non-private sales volume by cycle, 2006–09
Table 7: Spanish fleet market, rental sales volume by segment, 2006–09
Table 8: Spanish fleet market, non-private (excluding rental) sales volume by segment, 2006–09
Table 9: Spanish fleet market, private sales volume by segment, 2006–09
Table 10: Spanish fleet market, total sales volume by marque, 2006–09
Table 11: Spanish fleet market, non-private sales volume by marque, 2006–09
Table 12: Spanish fleet market, rental sales volume by marque, 2006–09
Table 13: Spanish fleet market, non-private (excluding rental) sales volume by marque, 2006–09
Table 14: Spanish fleet market, private sales volume by marque, 2006–09
Table 15: Spanish fleet market, total car parc volume, 2006–09
Table 16: Spanish fleet market, non-private car parc volume, 2006–09

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