AUGUST MANAGEMENT BRIEFING: Hybrids and electric vehicles (Part 1)

Author: just-auto.com editorial team | 6 August 2010

After ten years at the top, Toyota is suddenly finding its lead in hybrid car technology under attack. Not only are ever more gasoline-electric rival models appearing, but manufacturers such as Mitsubishi and Nissan have also laid out plans for the mass production of electric vehicles (EVs) in the hope that buyers will rush to embrace such cars as the new eco-zeitgeist. In the first of a three-part series for just-auto.com, Glenn Brooks outlines the latest advances in hybrid and EVs technology.

just-auto articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.


Join just-auto now and save 42%

If you’re already a member, login here

Not what you were looking for?

Search just-auto:

More articles related to this one

THE WEEK THAT WAS: CFO security draws eyes
Lots of readers this week for our very own Rob Golding's view of the future tenure of a certain well known automaker's CFO. If you missed it, here 'tis.

GERMANY: BMW pours cold water on lease-only option for Megacity
BMW has refuted claims it could lease, not sell its Megacity Vehicle ahead of further details being revealed of the electric sub-brand on 21 February.

COMMENT: Prius reign ended by Fit a worthy term
There would have been some popping of champagne corks at Honda HQ in Tokyo today after earlier reports were confirmed that the Fit - which most outside Japan and North America know as the Jazz - had toppled the Toyota Prius from 19 months at the top of the Japanese sales charts.

Market research related to this article

Nissan Motor Co., Ltd.
Datamonitor's Nissan Motor Co., Ltd. - SWOT Analysis company profile is the essential source for top-level company data and information. Nissan Motor Co., Ltd. - SWOT Analysis examines the company’s key business structure and operations, history and ...

Toyota Industries Corporation - SWOT Analysis
Datamonitor's Toyota Industries Corporation - SWOT Analysis company profile is the essential source for top-level company data and information. Toyota Industries Corporation - SWOT Analysis examines the company’s key business structure and operations...

Supplying Nissan
The last few months have underlined the importance of the OEM customer base of each supplier for the medium and long–term strategic success. The SupplierBusiness "Supplying OEM sourcing Profiles" provide guidance and insight on the strategic positio...

Welcome to the home of automotive information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page