Strakka Racing on why motorsport has greater relevance outside the car industry
From technology transfer through to changing perceptions of a brand, motorsport is a powerful tool for OEMs. Yet increasing costs of motorsport coupled with the relevance to today's younger audience - who appear less passionate about buying cars - are concerns. Dan Walmsley, team principal at Strakka Racing, explains the issues surrounding reliance on motorsport for revenue can cause and the opportunities to broaden its appeal.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable