Back in the 1970s, a car seat was a functional component with few or no added value features. Nowadays, with drivers spending more time in their car on longer commutes, they expect a comfortable ride. Matthew Beecham caught up with three top executives of Lear Corp to hear how the seat has become an integral part of the car's overall design and appeal in the showroom. Here, Ryan Burns, Lear's Vice President of Global Seat Engineering led the discussion with contributions from Karl Henn, Director of Seating Engineering and R&D and Mandy Sarotte, Vice President of Global Trim Sales.