DaimlerChrysler’s ‘smart’ brand: Q&A
DaimlerChrysler's 'smart' car brand and its products certainly have their critics, but nobody can deny that there is real innovation at work in the smart. The products themselves remain head-turners and many have watched the Hambach plant's operation - which takes supplier integration to new levels - with great interest. The division is still not profitable but DC is building a brand for the long term. How will it get there? We put some questions to the people at smart's Micro Compact Cars (MCC) HQ.
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