EXCLUSIVE: Q&A with Mercedes' global sales and marketing chief
Choosing to resurrect founding father Gottlieb Daimler's maxim 'The best or nothing' heralds the start of a marketing offensive to reassert its brand in the face of pressure from Audi and BMW. Guy Bird caught up with Dr Joachim Schmidt, executive VP of sales and marketing, to ask the 61-year old what he thinks the Mercedes brand should now stand for, the new product that will attract younger customers to help expand from about one million sales in 2009 to 1.5m by 2015 and whether Mercedes could, or even should, ever be 'sexy'.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-auto gives its paid members access to the very best automotive market coverage.
And now there’s just-auto plus, our premium membership that gives you exclusive component forecast data, company profiles and extended news coverage - just for premium members.
Today I can offer you 30 days access for $1 - and that includes just-auto plus.
Dave Leggett, editor of just-auto
* plus VAT if applicable