As one of the world's largest tyre producers, Goodyear's brands include Goodyear, Dunlop, Kelly, Fulda, Debica, Sava and various house brands. In this interview, Matthew Beecham talked with James Bailey, manager, corporate communications at Goodyear Dunlop UK about the opportunities being offered by TPMS, Goodyear's innovations which directly affect the tyre's rolling resistance and the European Commission's mandatory tyre labelling.