BWI Group's MagneRide suspension systems are being increasingly featured in top end cars. In the EU they work on high end integration of chassis components with advanced control and sensory systems to produce vehicles that take safety, ride dynamics and sophistication to a new level. Conversely, BWI also work within the advancing Chinese market that sits in a very different end of the spectrum, where basic safety and control devices like ABS and ESC are just starting to take hold, and where AEB and autonomous driving are concepts reserved for the very top layer of the social elite who can afford to import EU and NA models. Matthew Beecham spoke to Craig Diem, BWI Group, Director - Strategic Planning about how the Group deals with the different challenges that these markets bring.