INTERVIEW: Michael Cole, MD of Kia Motors (UK)
One brand sums up just how big a shake-up the European market has had in 2009: Kia. Trailing Honda by only 6,500 units after the first eight months, the Korean firm is clearly on a roll. Perhaps surprisingly, it is the battered UK market that's been leading the charge. Kia Motors UK's new managing director Michael Cole tells Glenn Brooks not only how those sales gains are being made, but also profits.
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