Kumho Tire’s European Marketing Director on the run-flat market, lightweighting and football sponsorship – Q&A
Headquartered in Gwangju, South Korea, Kumho Tire produces over 60 million tyres annually worldwide. Continuing just-auto's series of interviews with tyre makers, Matthew Beecham spoke to Dirk Rockendorf, European Marketing Director of Kumho Tire to learn more about the run-flat tyre market, lightweighting and using football sponsorship to increase brand awareness in the European market.
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