INTERVIEW: Impetus Automotive and developing OEM aftermarket strategies
Impetus Automotive works with OEMs to improve performance and grow business within retail dealerships. Their focus is developing aftersales strategies and improving margins in an area of automotive business that is increasingly important to delivering profitability around the world. Dave Leggett caught up with Impetus' sales and marketing director, Ashley Fernihough, to discuss automotive parts sales and associated issues across the world.
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