How Harman is harmonising the millennial market – Q&A
Forget 22-inch wheels, a recent study found that around one-third of new car buyers say that the audio brand in their next vehicle would have a significant impact on their purchase consideration. We caught up with Michael Mauser, EVP and president of Harman's lifestyle audio division, to learn how the sound specialist developed an audio system for the new Toyota C-HR, why its audio solutions are increasingly found in small car platforms, and how Voyager Drive offers a high-end audio experience for millennials.
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