The head-up display, otherwise know as HUD and used in jet fighter aircraft for decades, is now becoming popular in mass produced cars. It enhances the overall driving experience by allowing drivers to keep their 'eyes on the road' while still viewing critical vehicle data. It projects a visual image at a distance of about 2-metres in front of the driver. In this interview, Matthew Beecham talked with Matthew Rose, Global Automotive Market Manager, Eastman Chemical about the blossoming HUD market.