UK: Fiat sees 'brand transformation'

Author: just-auto.com editorial team | 3 July 2009

The head of Fiat's UK distribution company believes the brand is making good progress to transform its prospects and reposition itself ahead of what he thinks will be a concerted challenge, globally, for European brands from emerging companies in places like China.

just-auto articles are only available to registered users and members.

Join now for increased access

There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.

If you’re already a member, login here.


Join just-auto now and save 42%

If you’re already a member, login here

Not what you were looking for?

Search just-auto:

More articles related to this one

SOUTH KOREA: Worrying slump for Hyundai group in China and India
Hyundai sales are holding up well in established markets but the South Korean carmaker has seemingly hit roadblocks in China and India.

BRAZIL: Mexican Ford Fiesta sedan goes on sale
Just two months after sales began in the US, Ford Brazil has started selling the new Fiesta, initially as a sedan only.

ITALY: Dismissed union members to try and re-enter Melfi plant
A Fiat union is waiting to see if three sacked employees at the Melfi plant will be allowed to resume work today (23 August).

Market research related to this article

Fiat S.p.A. SWOT Analysis
Datamonitor's Fiat S.p.A. - SWOT Analysis company profile is the essential source for top-level company data and information. Fiat S.p.A. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides...

Fiat Group Automobiles S.p.A. - SWOT Analysis
Datamonitor's Fiat Group Automobiles S.p.A. - SWOT Analysis company profile is the essential source for top-level company data and information. Fiat Group Automobiles S.p.A. - SWOT Analysis examines the company’s key business structure and operations...

Supplying Fiat
The last few months have underlined the importance of the OEM customer base of each supplier for medium- and long-term strategic success....

Welcome to the home of automotive information, insight & intelligence

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page