Falken Tyres’ European marketing chief on a new branding strategy – Q&A
Continuing just-auto's series of interviews with tyre makers, Matthew Beecham spoke to Falken Tyres' newly-appointed European head of marketing, Stephan Cimbal. He joins at a crucial time for the business as parent Sumitomo Rubber Industries dissolves its relationship with Goodyear, allowing Falken Tyre to step out of the shadow of the Dunlop brand across Europe. With this, Cimbal is spearheading a new branding era and marketing approach for Falken.
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