In theory, the wiper blade is a service replacement item. But in reality, motorists often wait until the product is disintegrating before replacing it. Research indicates that 60 percent of drivers who do not install their own wiper blades cite the confusing assortment of adaptors that accompany replacement blades as the reason. Trico Products has been doing its bit to raise awareness of the dangers of worn-out blades and make the mechanics of replacing them simpler. Continuing just-auto/QUBE's series of interviews with tier one component manufacturers, we spoke to Sam Robinson, Product and Brand Manager for Trico Products to learn how the wiper blade market is shaping up and why step-by-step replacement blade fitting videos are rejuvenating the DIY market.