INTERVIEW: Bridgestone North Europe marketing director, Andy Lane
Two major issues are currently top of agenda of several multi-national tyre companies - the introduction from 1 November this year of European labelling on grip, noise and energy consumption - as well as Tyre Pressure Management Systems. Bridgestone Europe consumer sales & marketing director, North Europe, Andy Lane, talked to Simon Warburton about their impact as well as the retail challenges facing the global manufacturer.
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